ApathyBlandEgosKarensIgnoranceVanityEliteTyrannyBrashStupidBoredomAverageBullshitNarcistLazyRudeMonotonyNegativeCringeFakesNoiseCallousAssholesSelfishHateApathyBlandEgosKarensIgnoranceVanityEliteTyrannyBrashStupidBoredomAverageBullshitNarcistLazyRude
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Playstation Vue: Integrated Campaign
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EST. 2020
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The Work
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Chasing Gold
TACO BELL

Featuring Golden Globe winner Darren Criss, Chasing Gold tells the tragic story of a singer whose career is intertwined with Taco Bell's Nacho Fries.

Integrated
Be More Human
REEBOK

We reintroduced Reebok to a whole new audience with a gritty brand refresh that was the antithesis of the idealized aesthetic of their competitors.

Brand
Legacy Summit
NIKE

Committed to keeping young females in sport, Nike developed a city-wide initiative to inspire and train the next generation of female athletes.

Activation
Creative We Stand
NBCUNIVERSAL

In partnership with Timbaland and Princess Nokia, we created an anthem that celebrates the work of creative activist who use their voices to fight hate.

Integrated
Sole Of Kobe
ASICS

On the 100th birthday of ASICS founder Kihachiro Onitsuka, we launched a series of animated films about his life, philosophy, and the company he built.

Film
L’Eden, Art Basel
Perrier-Jouët

L'Eden by Perrier-Jouët is a wild enchanting escape celebrating the creative effervescence of Art Basel Miami through artistic, immersive experiences.

Activation
Adidas Golf
Adidas

A campaign that delves into the inner workings of a golfer's mind and the complicated relationship players have with the game.

Brand
Stand With The Sun
ASICS

To honor the legacy of Kihachiro Onitsuka, we created a campaign coinciding with the launch of the KO100 Series of products grounded in his philosophy.

Integrated
Better TV Starts Now
Playstation Vue

Taking the coaxial menace head-on, this campaign launched Sony's live TV streaming service, Playstation Vue as a less frightening alternative to cable.

Integrated
Tatouage Couture
YSL Beauty

Yves Saint Laurent’s debut of Tatouage Couture at Sephora’s SDCA delivered high-end interactive experiences for product testing and social sharing.

Activation