Online, we created The Be More Human: Experience, a site comprised of 3 distinct sections, exploring the correlation between fitness and humanity. With “Human Score,” we partnered with researchers to create an online quiz that scored a person’s humanness. In “Gray Matters,” we worked with neuroscientists to create an interactive visualizer that measured the effect of exercise on the brain. And finally with “Break Your Selfie,” we flipped the idea of the perfectly beautiful, curated selfie by encouraging the public to post their sweaty, post-workout selves.
Human Score: Film
An in-depth look at the creation of the Human Score with David McRaney, author of “You’re Not So Smart.” The film features real people and athletes from around the country, as we seek to understand what it means to be “human.”