In partnership with NBCUniversal, we created a campaign to celebrate the work of activists using their creativity in the ongoing fight against hate. Featuring a soundtrack by Princess Nokia and legendary hip-hop producer Timbaland, our film highlights the work of real-life change makers who prove activism can go far beyond protests and picket signs.
The track/campaign was launched in a big way on The Today Show and has since been featured on E! News, Deadline, XXL, Highsnobiety, Fader, and The Hollywood Reporter.
A behind-the-scenes look at one of the greatest producers of all time and an emerging, young artist coming together to create a positive message.
In conjunction with the anthem film, we created an energetic visual system to help spread the campaign's message online and out in the world. Every image featured language that took divisive statements and spun them in a positive way.
