Playstation Vue: Integrated Campaign
EST. 2020
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Nike: Brand Activation

Legacy Summit

By age 14, girls are dropping out of sports at two times the rate of boys. Committed to keeping young females in sport, Nike developed a city-wide initiative in partnership with the city of Los Angeles to inspire and train the next generation of female athletes.

Nike Legacy Summit is designed to provide NikePlus members with the opportunity to join a community of role models that will serve as the foundation for the next generation of female athletes.

ROLES: Design Direction
Legacy Summit Recap

Dream Crazy

Through motivational activities, sessions and speakers, 500 women received the tools to become role models and empower the next generation of athletes. In partnership with the city of LA, the Nike Legacy Summit is an initiative that trains female coaches to serve as role models for girls across the city, for sport and life. We're committed to inspiring and enabling the next generation of female athletes.